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Yorkshire First: Marketing Tech-level For Teenagers

Updated: 05/06/2015

Teenagers have the chance to become business savvy and clinch a career in marketing through the first course of its kind launching in Yorkshire.

Yorkshire First: Marketing Tech-level For Teenagers

A new nationally recognised qualification for 16 to 18-year-olds, called a Tech-level, is being offered at The Sheffield College in September.

Teenagers have the chance to become business savvy and clinch a career in marketing through the first course of its kind launching in Yorkshire.

The AQA Tech-level in Business: Marketing is an alternative to A Levels. It equips young people for a marketing position in business, an apprenticeship or for going onto higher education including a university degree.

Tech-levels are being introduced nationally from September to help fill skills gaps that have been identified by businesses. They focus on developing students’ technical skills. This is the first marketing Tech-level available in Yorkshire.

Heather Smith, Principal of The Sheffield College, said: “This is the first course of its kind in Yorkshire, and it offers exciting new career and progression opportunities in an expanding sector.”

She added: “Tech-levels are new qualifications that have been designed and developed with help from employers and professional bodies to ensure students gain up-to-date knowledge as well as team working, problem solving, research and communication skills.”

Sarah Pepworth, Head of Marketing, at the communications provider Plusnet, which is based in Sheffield, said: “What a fantastic opportunity for young people to start a career in the world of marketing and advertising.”

She added: “At Plusnet we understand the importance of marketing to the future growth and long-term sustainability of business. This gives anyone wanting to get into the field of marketing a great start, and no doubt we will be welcoming some of the course graduates through the doors of Plusnet in the future!”

The Tech-level in Business: Marketing has been created by AQA, the largest provider of academic qualifications taught in schools and colleges. It has been developed in collaboration with the Chartered Institute of Marketing (CIM), and has been supported by employers such as AlphaPeople and the Rhead Group.

Subjects covered on the course include the principles of marketing, how to communicate with customers, developing stakeholder relationships, understanding the role of social networking in influencing consumer behaviour, the value of effective research and how to be responsible in business.

Philip Knowles, Chairman of the South Yorkshire branch of the CIM, said: “This course is generating a lot of excitement among our local businesses. Marketing is often misunderstood. It's not just about promoting products or services but re-engineering your whole business to win and retain customers. This course is a key tool for the next generation to help local businesses grow profitably."

It's not too late to apply for the Tech-level in Business: Marketing or other full-time courses starting at The Sheffield College this September. Click here for more information or call 0114 2602600. Click here to find out more about Tech-level qualifications.