CIM Foundation Certificate in Marketing (Level 3)

Start Date

Level: 3

Course Course: CECIMFC3

Area: Business

About this Course

This qualification is aimed at people who are either just starting out in marketing or want to move into marketing. The Certificate comprises of two modules; Marketing Principles and Customer Communication, through which you will be introduced to the basic elements of marketing and the principles of communicating with both existing and potential customers. There are no formal entry criteria but a good standard of English and Mathematics would be helpful.

Key Units

Mandatory Module
Marketing Principles

Providing an understanding of the key concepts and terminology used in marketing, this module introduces you to the role and function of marketing within organisations and explores the factors that influence consumer behaviour. You will also identify key components of the marketing environment and how to collect and use marketing information. The module also introduces the marketing mix and how they are applied in context.

Elective Modules

Customer Communications

This will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used to engage with the customers. You will also consider the importance of the nature of customer relationships and how they are managed and monitored. You will understand the process of marketing communications and how to develop and implement a successful marketing communications campaign.

Entry Requirements

No formal requirements, but a good level of English and Maths would be beneficial.

It is not necessary to have any previous experience or knowledge of marketing.

Assessment

Marketing Principles

One examination, comprised of multiple-choice questions to be completed in a 90 minute controlled assessment.

Customer Communications

You will be asked to submit a work-based assignment based on a given scenario and an organisation of your choice.

Where does this Lead

You can progress onto the CIM Level 4 Certificate in Professional Marketing.

Tell Me More

It is ideal if you are already in a job which involves marketing or want to find out more about the subject with a view to entering the profession. The qualification is designed to equip you with the skills, knowledge and understanding to perform professionally in a support level marketing role.

The course will also support you in your professional career development.

Extra Costs

Membership of CIM

Students are required to join the Chartered Institute of Marketing as a studying member, which is currently priced at £50.

Exam/Assessment Fees

The course fee does not include entry for exams, these are to be paid for by students (currently £100 per assessment).

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